The Story Behind Zenara Woman

In 2001, Gretty Zueger took a bold step—leaving behind a career in engineering to follow a lifelong dream: creating her own fashion brand. As a mother of two and a passionate entrepreneur, she set out to design clothing that felt unique, elevated, and thoughtfully crafted. Noticing that many mainstream brands offered generic styles at premium prices, Gretty launched her own label rooted in quality, creativity, and intention.

From the beginning, her collections have been crafted with the finest natural materials from around the world. Luxurious Pima cotton and natural silk—known for their breathability, softness, and durability—remain core to her designs. These fabrics don’t just feel good; they wear beautifully, season after season.

Born in Peru and inspired by the rich cultural tapestry, Gretty’s work blends global influences with artisan techniques. Her early designs were known for hand-drawn prints, mixed-media details, and romantic silhouettes—a signature she continues to evolve today.

Zenara Woman is the next chapter in this journey: a new brand for a new generation. Created for the modern woman with a relaxed yet refined style, Zenara offers elevated essentials for sunny days, getaways, and everyday ease. Think breezy dresses, statement prints, and resort-ready looks that feel as good as they look.

Sustainability is woven into everything we do—from eco-conscious dyeing methods that reduce water waste, to ethical manufacturing practices that ensure safe working conditions and fair pay for all. Every piece is thoughtfully made to celebrate individuality, comfort, and confidence.

Since 2020, the heart of the brand remains the same: timeless style, premium quality, and a deep respect for craftsmanship. Welcome to Zenara Woman—where effortless meets elevated, and every day feels like a holiday.